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swiss export day 2016: Culture of innovation as a sustainable competitive advantage

Considering the constant progress in globalisation, market liberalisation and digitilisation of business models, companies are forced to continuously re-invent themselves under high time pressure. Speakers from economics and science, as well as more than 500 participants, discussed the factors of success from the birth of an idea to the launch of an innovation.

int/ext Communications was responsible for the media work.

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