Blog

Here we publish articles about interesting work, current topics in the context of reputation management or news from our firm. If you would like to be informed about new contributions, it is best to follow our page on LinkedIn.

Mar 25, 2021

"You have to learn to love the cold water".

From Silicon Valley back to the Rhine: We asked Michael Felber three questions.

Mar 4, 2021

Storytelling - why successful companies tell stories

In corporate communications, strategically applied storytelling is indispensable.

Feb 16, 2021

"Being an entrepreneur is a matter of the heart for me".

How do chemistry and communication go together? We wanted to know this and more, so we put three questions to Dr. Marcel Trachsel.

Oct 27, 2020

8 tips for crisis communication in social media

Social media has dramatically changed the way a corporate crisis can unfold.

Sep 16, 2020

What distinguishes good employer brands in the current climate

No matter what challenges your company is currently facing, here are six approaches to formulate a strategy.

Jul 10, 2020

Crisis Management Audit: Is your company really fit for the next crisis?

The management of crises and emergencies always presents companies with challenges that go far beyond those of everyday life.

Apr 20, 2020

How-to: Communicate in difficult situations

In change situations the aim should always be to pick people up with facts and on an emotional level.

Apr 2, 2020

How-to: Reading minds for better content strategies

Google & Co. have an immense pool of unfiltered customer knowledge that we can draw on when creating content strategies.