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Blog
Here we publish articles about interesting work, current topics in the context of reputation management or news from our firm. If you would like to be informed about new contributions, it is best to follow our page on LinkedIn.
Making hospital staff aware of communication: good for work climate and patient compliance
Successful communication is the basis of good cooperation. In hospitals, too.
May 6, 2021
"Positive curiosity is always needed in communication"
In this interview, Claudia Bracher Wolfensberger shares her experiences with us and explains why a large network alone is not enough.
Apr 30, 2021
No plan, no problem?
Why good issues management not only prevents crises, but also reveals opportunities.
Apr 14, 2021
"You have to learn to love the cold water".
From Silicon Valley back to the Rhine: We asked Michael Felber three questions.
Mar 25, 2021
Storytelling - why successful companies tell stories
In corporate communications, strategically applied storytelling is indispensable.
Mar 4, 2021
"Being an entrepreneur is a matter of the heart for me".
How do chemistry and communication go together? We wanted to know this and more, so we put three questions to Dr. Marcel Trachsel.
Feb 16, 2021
8 tips for crisis communication in social media
Social media has dramatically changed the way a corporate crisis can unfold.
Oct 27, 2020
What distinguishes good employer brands in the current climate
No matter what challenges your company is currently facing, here are six approaches to formulate a strategy.
Sep 16, 2020
Crisis Management Audit: Is your company really fit for the next crisis?
The management of crises and emergencies always presents companies with challenges that go far beyond those of everyday life.
Jul 10, 2020
How-to: Communicate in difficult situations
In change situations the aim should always be to pick people up with facts and on an emotional level.
Apr 21, 2020
How-to: Reading minds for better content strategies
Google & Co. have an immense pool of unfiltered customer knowledge that we can draw on when creating content strategies.
Apr 3, 2020
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