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Blog
Here we publish articles about interesting work, current topics in the context of reputation management or news from our firm. If you would like to be informed about new contributions, it is best to follow our page on LinkedIn.
The art of urgency: How organizations construct (or diminish) pressure to act
When does an issue become urgent? It's about how organizations and their stakeholders frame the need for action.
Dec 10, 2024
"Not In My Backyard" be gone - why we need to rethink acceptance conflicts
Michael Felber, Partner Recently, I took the opportunity to attend the Swiss Landfill Conference and noticed that 'NIMBY' is still a...
Jun 20, 2024
Silence is not golden: remaining silent in a crisis puts your reputation at risk
Why a common go-to move in crisis communications is not the masterstroke it's often thought to be
Feb 26, 2024
Every big project has headwinds: How to better manage stakeholder risks
Michael Felber, Partner Large transformation projects, such as those we often encounter in the energy, industrial and real estate...
Nov 30, 2023
The sustainability report, just a chore?
The sustainability report is both a chore and an opportunity.
Jun 29, 2023
Polycrisis as a risk: practical approaches for corporate communications
A risk-aware organization has a plan that is integrated into its overall communications.
Mar 16, 2023
The power of key messaging: How to get your message across successfully
Whether it's a presentation, an interview, an advertising campaign or a PR task, formulate your key message as a first step.
Feb 2, 2023
Shaping digital transformation in the enterprise
Digital technologies and solutions are increasingly finding their way into the daily lives of all of us.
Dec 1, 2022
From Framing Effects to Reputation Makeovers: Mastering the Art of Media Framing
Understanding the nuances of media framing is essential for reputation managers.
Nov 28, 2022
Successful public affairs: How we use reputation as a multiplier for public affairs
Public Affairs und Reputation Management müssen Hand in Hand gehen, um politischen und wirtschaftlichen Einfluss auszuüben.
Nov 16, 2022
Managing reputational risks: What do I need to be aware of?
Um Reputationsrisiken zu vermeiden oder zu minimieren, sollten Unternehmen einige Tipps befolgen
Nov 9, 2022
How cybercrime threatens a company's reputation
Cybersecurity is not just a technical issue. The human factor is still the largest risk.
Oct 19, 2022
Sven Gautschi new at int/ext
The team of the Basel-based reputation management consulting firm int/ext is strengthened with the Junior Consultant Sven Gautschi.
Sep 5, 2022
Dwarves can be beautiful, too
Is the integrated communications agency the gold standard? Or are there other approaches that are promising?
Aug 30, 2022
Life is full of surprises: 5 tips for communication in a crisis
If a company unintentionally becomes the focus of public attention, a communications crisis is often not far away.
Apr 27, 2022
Change: Turning challenge into opportunity
Restructuring and downsizing are challenging, but often the only way out to secure the future of the company in an economic crisis.
Jan 27, 2022
What is your story? The power of digital storytelling in public relations
In recent years, digital storytelling has become one of the most successful techniques of modern corporate communication.
Nov 4, 2021
YES to early communication in construction projects
Early and target group-oriented communication can help to create acceptance for construction projects.
Sep 22, 2021
"Be bold and follow your intuition"
Setting a new course in 1996: Martin Huschke has been a consultant and partner at int/ext Communications for 25 years.
Jun 17, 2021
Why we at int/ext Communications have been living certified quality for 15 years now
Certification of consulting firms is becoming increasingly important.
May 25, 2021
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