The power of key messaging: How to get your message across successfully
Whether it's a presentation, an interview, an advertising campaign or a PR task, formulate your key message as a first step.
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Blog
Here we publish articles about interesting work, current topics in the context of reputation management or news from our firm. If you would like to be informed about new contributions, it is best to follow our page on LinkedIn.
- Dec 1, 2022
Shaping digital transformation in the enterprise
Digital technologies and solutions are increasingly finding their way into the daily lives of all of us.
- Oct 19, 2022
How cybercrime threatens a company's reputation
Cybersecurity is not just a technical issue. The human factor is still the largest risk.
- Sep 5, 2022
Sven Gautschi new at int/ext
The team of the Basel-based reputation management consulting firm int/ext is strengthened with the Junior Consultant Sven Gautschi.
- Aug 30, 2022
Dwarves can be beautiful, too
Is the integrated communications agency the gold standard? Or are there other approaches that are promising?
- Apr 27, 2022
Life is full of surprises: 5 tips for communication in a crisis
If a company unintentionally becomes the focus of public attention, a communications crisis is often not far away.
- Jan 27, 2022
Change: Turning challenge into opportunity
Restructuring and downsizing are challenging, but often the only way out to secure the future of the company in an economic crisis.
- Nov 4, 2021
What is your story? The power of digital storytelling in public relations
In recent years, digital storytelling has become one of the most successful techniques of modern corporate communication.
- Sep 22, 2021
YES to early communication in construction projects
Early and target group-oriented communication can help to create acceptance for construction projects.
- Jun 16, 2021
"Be bold and follow your intuition"
Setting a new course in 1996: Martin Huschke has been a consultant and partner at int/ext Communications for 25 years.
- May 25, 2021
Why we at int/ext Communications have been living certified quality for 15 years now
Certification of consulting firms is becoming increasingly important.
- May 6, 2021
Making hospital staff aware of communication: good for work climate and patient compliance
Successful communication is the basis of good cooperation. In hospitals, too.
- Apr 29, 2021
"Positive curiosity is always needed in communication"
In this interview, Claudia Bracher Wolfensberger shares her experiences with us and explains why a large network alone is not enough.
- Apr 14, 2021
No plan, no problem?
Why good issues management not only prevents crises, but also reveals opportunities.
- Mar 25, 2021
"You have to learn to love the cold water".
From Silicon Valley back to the Rhine: We asked Michael Felber three questions.
- Mar 4, 2021
Storytelling - why successful companies tell stories
In corporate communications, strategically applied storytelling is indispensable.
- Feb 16, 2021
"Being an entrepreneur is a matter of the heart for me".
How do chemistry and communication go together? We wanted to know this and more, so we put three questions to Dr. Marcel Trachsel.
- Oct 27, 2020
8 tips for crisis communication in social media
Social media has dramatically changed the way a corporate crisis can unfold.
- Sep 16, 2020
What distinguishes good employer brands in the current climate
No matter what challenges your company is currently facing, here are six approaches to formulate a strategy.
- Jul 10, 2020
Crisis Management Audit: Is your company really fit for the next crisis?
The management of crises and emergencies always presents companies with challenges that go far beyond those of everyday life.
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